Sales Org Template: Customer Segment

Sales team org chart template with customer segment focus

An organizational chart structured by customer segment divides a sales team into sub-teams, each of which is responsible for a specific group of customers. This type of structure allows for a more focused and specialized approach to selling, as each sub-team can tailor their sales strategy and efforts to the specific needs and preferences of their designated customer segment. The chart is usually headed by a sales director or general manager, with team leads for each customer segment reporting to them. Underneath the team leads, there are sales representatives or account managers who are responsible for managing relationships and closing deals with individual customers within the segment.

This type of structure can be effective for organizations that serve multiple distinct customer segments with different needs, such as B2B and B2C companies. It can also be useful for companies that operate in diverse industries and markets, as each sub-team can have specialized knowledge and expertise relevant to their customer segment. It also allows team to be agile and improve customer segmentation, customer engagement, lead generation and target sales revenue.

About this template

Above is a fully interactive template. You can navigate around, drill in and even make changes. If you plan to save changes you make, you'll need to create an account with Functionly. If you already have an account, login to Functionly in a different tab, then come back and refresh this page and choose "duplicate scenario" in the template below.

Who might use this template?

CEOs, founders and sales leaders in growing B2B organizations might use this template as a great starting point to map out a growing sales organization or plan for how it might look in the future.

Note: This is intended to be an example only based on our research and experience, but does not constitute a proven best practice.

What's included in this template?